The CBR Fashion Group, based in Celle and Isernhagen, is a fashion company and one of the principal suppliers of ladies’ fashions in Germany.
CBR develops, produces and markets its products under the brands Street One and CECIL. With over 1,200 employees, the firm operates in 19 European countries, supplying a total of 8,200 retail outlets. This includes roughly 2,900 shop floor areas with stores and shop-in-shops, as well as more than 5,300 multi-label spaces.
Founders Detlev Meyer and Friedhelm Behn started to build the company in 1980, becoming the first German business to market twelve monthly fashion collections, which were initially sold in major department stores. In the 90s, the brands launched their own shop construction systems, going on to build numerous shops and stores in big cities, followed by retail outlets in smaller towns and cities.
In 2004, Meyer and Behn sold CBR, with a turnover of roughly 600 million euros, to financial investors Cinven and Apax, who in turn sold it on to Swedish investment group EQT in April 2007. In February 2018, the CBR Fashion Group was sold to British investor Alteri.
From 2016 on, Michael Kamm served as interim CEO for CBR, overseeing the preparatory exit and transfer phase to ensure that the sale of the company group went as planned. As part of his work, he also drove the further growth of CBR’s e-commerce business and the expansion of the CBR multi-brand sales channel with retail distribution networks in multiple European countries.
His responsibilities also included communication and external PR, as well as human resources and personnel development.